permanent tsb is the retail banking division of Irish
Life & Permanent plc. Irish Life & Permanent plc was formed by the merger of Irish Permanent plc and Irish Life plc in April 1999.
This merger
brought togethe r the combined strengths of Ireland's largest home loans provider
and the country's largest insurance company.
the strategic
focus of the group is the personal financial services market in Ireland. This
sector is experiencing rapid growth driven by a very strong economy and favourable
demographics. the principal products of the group are life and pensions, savings,
investments, residential mortgages and auto finance. the group operates a
multichannel distribution strategy across this product range through its
branch network, direct sales force, agencies, independent intermediaries and
direct access via telephone and internet.
Over the past two years the successfully merged business has developed in to a world
class bancassurance operation with numerous successful initiatives leading
to impressive financial performance by the Group.
