When we launched first direct in 1989, our philosophy was simple to offer a convenient, hasslefree banking service with personality.
At the time, telephone banking was a brand new concept and it proved so popular that we now have over 1 million customers.
Our fully integrated banking service can now be accessed by telephone, mobile phone or on the Internet 24 hours a day, 365 days a year.
No matter what method our customers choose, the y can be sure of a fast, friendly service, delivered in a simple, transparent way. No small print. No jargon. And no nasty surprises. By making things easy for our customers, we help the m get on with the ir lives.
None of what we have achieved would have been possible without the passion and determination of our people.
By keeping our people happy, we know we'll keep our customers happy.
